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It’s no secret that purple hair toner can offset brassiness if you’re blonde, and that it helps extend our color a lot. This vegan hair mask contains plant butters, ultra-violet pigment, and bond cure technology that seals hair together to help hair stay bright and healthy. In case you need more proof that hair toner is the ultimate color-saving product in your beauty arsenal, this product doubles as a top coat and hair gloss.
How to tone yellow and orange hair ash blonde
A toning treatment can be done in the salon, but there are also great at-home options you can use to boost your natural hair color or keep your color-treated locks looking vibrant. Hair toner is a semi-permanent color correction hair care product that utilizes opposites on the color wheel to cancel out unwanted tones. While typically recommended for blondes wanting to cancel out brassy tones, hair toner can be used on every hair texture and shade.
When Should I Use Hair Toner?

This one from Redken not only cleanses and hydrates your hair but also blasts it with neutralizing violet pigments. Think of it as a spot treatment for when your hair is looking dull or brassy. Hair toners designed to help neutralize brassiness typically contain micro-pigments that deposit onto the hair fiber.
Bumble and bumble Bb.Illuminated Blonde Tone Enhancing Leave In
“It can be used to add pigment to hair color that has faded over time and it can be used to counteract unwanted colors like yellow tones or brassiness. Toning and glossing also add a nice boost in shine to the hair,” Colombini says. It’s like long wearing makeup, after a while you’ll need to reapply it,” says Rojas. Salon-level toners should usually be left to the professionals because if done wrong, the hair can end up over toned and damaged, explains hair colorist Timothy Caster, colorist and hairdresser at Timothy Gabriel Salon. “That’s when people opt for purple shampoo that doesn’t really color the hair but leaves enough ‘stain’ on the outside to reduce some yellow tones,” he says. How often you tone your hair depends on the type of hair toner you’re using and how often your hair tends to get brassy.
"Anyone with color treated hair should be using toners." Not only does this gloss treatment strengthen color-treated hair (thank you, lactic acid)—it can work as a straight, wavy, coily, or curly hair product for all textures. After cleansing hair, run this product through your mid-lengths and ends until saturated, then leave on for one to two minutes. You’ll want to rinse this bb out thoroughly to see all of that hydration and shine. Now that you're basically a hair toner expert, let's get to the real reason you're here.
Best Vegan Hair Toner
For truly white blonde results, please remember to pre-lighten up to level 9/10 using a good quality bleach like Brilliant Blondexx. To help you make your choice, we are going to give you real salon results for each of these toners. All products featured on Allure are independently selected by our editors.
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This treatment revives shine and the vibrancy of your color as it restores moisture to dry strands. I always talk about how great Kristin Ess formulas are and this shampoo and conditioner set is yet another winner from the celebrity hairstylist. It's also pretty affordable for the set, which I also love. As far as in-salon toners go, Korab loves Redken's EQ Gloss.

For brunettes
Then, leaving the gray roots intact, he bleaches the rest of the head to prep hair for the new silver color. Redheads should look for a copper or red-tinted product like the dpHue Gloss+ Semi-Permanent Hair Color and Deep Conditioner in Strawberry or Copper, which delivers semi-permanent dye to the hair while deeply moisturizing. A glaze alone will add shine and smooth your hair from the cuticle, but it only lasts for about a week. The upside of a glaze is that it can be applied at home and can be reapplied each week with no damage to the hair. ✔️ Use the product once per week for maximum vibrancy and to extend the life of your hair color.
Since toners are semi-permanent, it’s best to get your hair toned in between dye jobs and during the dying process. “It's the best quick fix,” Olivia Casanova, a colorist at IGK Salon in New York City, explains. Yup, this toning conditioner is made especially for redheads with warm undertones. Smooth a dollop through damp, freshly washed hair and the formula works to smooth and soften your hair while also adding shine and dimension throughout your color. Oh, and it smells straight-up heavenly (and who doesn’t want that?).
Double Process Hair Color.If you sport trendy tones like rose gold hair color or pastel pink hair color, you know it takes two steps to get the perfect shade. First your stylist lightens your hair to create a clean “canvas,” then she uses a toner to deposit the desired final shade (or shades). Some of the most popular toners are shampoos but specially formulated glosses, conditioners, masks and treatments can also act as toner. I recommend using a wet comb for this type of application. Let the toner do its thing; it’s easy to keep watching it, but just let it work – it will usually take between 20 – 25 minutes to process.
Cohen explains that many drugstore toning formulas can be overly drying when used the wrong way. If you happen to use too much of the wrong formula, your hair will feel more dry and flaky than shiny. The best thing about this toning hair mask is that it comes in a whopping 14 shades (they’ve got everything from a rich copper to a creamy blonde). Color aside, it’s also deeply hydrating and strengthening (courtesy of the formula’s keratin derivatives and pro-vitamin B5), so prepare for your hair to feel soft and healthy with this one. This one’s for all of our babes with gray or silver hair—this treatment masque is perfect for intensely hydrating aging hair. Say hello to more shine and less brass thanks to arctic root extract, which helps restore texture and snow mushroom Extract for maintaining moisture.
Dorram adds that toners can bring life back into the hair that looks brassy or dull and make the existing color more vibrant. Anyone who has ever colored their hair has likely heard about toner before. Not to be confused with the stuff you swipe on your face, hair toner is an essential part of the bleaching or highlighting process that colorists seldom skip. Here’s what it is and why it’s so important, plus a few of our favorite hair toning products to use at home. “The ammonia in permanent color brings out the underlying orange pigments that all hair has, which makes the hair look more brassy,” Papanikolas explains.
If you notice your color fading or are unhappy with the tone, you should consult your colorist before taking matters into your own hands. “If you’re able to buy a kit from your colorist, that would be the best way of using a toner at home,” says Valdes. For Ugly Duckling cream toners, the mix is 1 part toner to 2 parts developer. Use the intense toners if you need some additional lift even after bleaching.
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